PHOTOGRAPHY

Sxxy Recs is a Berlin-based label, championing a new wave of driving, pulsating techno. The dynamic new label was founded by Dutch vinyl DJ Laure Croft, whose vision sees each release shadowed by a mystic, dark sex appeal.

Committed to creating visibility for diverse talent in the industry, the label blends a playful spirit with a purposeful approach.

As a vinyl artist, Croft's initial inspiration for SEXYRECS was simple: a desire for more hot techno music on vinyl. Her mantra, "keep it sexy," has been a guiding force in both her personal life and career as a DJ, making the creation of SEXYRECS a natural evolution. "The inspiration comes from countless hours spent in clubs, hearing sounds I wish were available on vinyl," she shares.

For their new merchandise release I was asked to do the photography.