Concept
Creative Direction
Direction
Production
Campaign
You Are Kinki
The campaign
A national campaign both online and offline. The idea of You Are Kinki was to attract a wider audience for Kinki Kappers. There still is a false narrative that Kinki Kappers is a hair salon franchise only for people who want extreme, creative or very colorful hair.
By using diverse models of all ages, sizes and gender expressions combined with either natural or dyed hair, we wanted to make clear that Kinki Kappers is available to everyone. No matter what your hairstyle is. It’s your hair, your story. You Are Kinki.
