KINKI CUT CARAVAN

CONCEPT
CREATIVE DIRECTION & PRODUCTION
CAMPAIGN
INTERNAL MARKETING
MARKETING ACTIVATION

The Kinki Cut Caravan was launched in 2023. Kinki Kappers is a hair salon franchise based in The Netherlands. Instead of waiting for customers to come to their salons, Kinki wanted to approach their target group in a more direct way. With De Cut Caravan we visited different locations such as campsites and festivals allover The Netherlands.

Kinki Kappers was born in the 80’s and for a long time known as the ‘punk hairstylist’. And although Kinki transcended their punk era a long time ago, many people still see Kinki as the more alternative hair salon. With ‘‘De Cut Caravan’’ we wanted to show people that Kinki is here for everyone regardless of what your style is. Blonde or blue, long or short hair.

We created Kinki’s first influencer campaign. This campaign consisted of interviews with creative and expressive influencers who have a strong identity. We dived deeper into their story and how they became the person who they are today.

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