CREATIVVE DIRECTION
For Pride 2023, Kinki Kappers wanted to created new content. How do we blend generative AI and photography? This was the main question in this project. The idea was to photograph a human model and put her in a world/background created with AI.
The first step was to create different background options for the final photo. Observing which direction the light was coming from in the AI background was very important since we had to match this lighting in the photo of our model to achieve the most realistic results.
After deciding on the final background we planned a shoot with the model and made sure all the lights were matching the lighting in the AI background. After some tweaks here and there in photoshop our final image was finished.