The Grinch
concept
creative direction
creative production
As Christmas was coming closer and new content had to be created, I immediately knew I wanted to recreate The Grinch. To this day, The Grinch is still my favorite Christmas movie. I’ve always been fascinated by anything dark, weird, or different in whatever way. So, as a kid, The Grinch was a movie that was different from all the other holly-jolly Christmas movies out there, and I remember watching it every year.
With this idea and inspiration from Kylie Jenner’s Grinch makeup collection, I started wrapping cardboard boxes in green paper, ordered 25 meters of the green fluffy fabric, gave the stylist instructions to bring all green items she owned, and asked my boyfriend to be the model (since his face makes a perfect Grinch, right?)